Senior Analyst Shopper Insights

Company Name:
Salary period: Annual
Support Shopper & Channel Insights agenda for Large Format (Grocery, Club, Wal-Mart, Target) - driving a shopper-driven growth agenda for our portfolio of brands.
ΓΆΒ ΒΆ Identify and prioritize the priority shopper, channel and NAB problems to solve in the Channel.
ΓΆΒ ΒΆ Develop Shopper Insights for Discovery, Big Bet, and Growth Summits for Large Format. Calibrate through Customer Teams and Growth Summits.
ΓΆΒ ΒΆ Development of Shopper analysis templates to facilitate shopper understanding effectively and efficiently.
ΓΆΒ ΒΆ Leverage the Shopper and Consumer Segmentations to frame up Solution areas for Channel & Customer problems to solve.
ΓΆΒ ΒΆ Develop the Beverage Story for Grocery Channel and support delivery to key Customers.
ΓΆΒ ΒΆ Move the shopper upstream in our Grocery Channel and customer planning; Strategy & Innovation.
ΓΆΒ ΒΆ Partner with Multi-Cultural Brand and Insights team to develop Shopper Insights for this Key Cohort.
ΓΆΒ ΒΆ Build shopper insights capability across team & organization.
ΓΆΒ ΒΆ 2+ years of Insights, Strategy or CATMAN experience required. Shopper Insights experience preferred.
ΓΆΒ ΒΆ CPG experience preferred
ΓΆΒ ΒΆ Bachelor's Degree, MBA Preferred
ΓΆΒ ΒΆ Project Management experience required
ΓΆΒ ΒΆ Experience pulling and analyzing POS and household panel data
ΓΆΒ ΒΆ Strong Excel and PowerPoint skills
ΓΆΒ ΒΆ Strong problem solving & critical thinking skills
ΓΆΒ ΒΆ Strong analytics with ability to connect multiple data points into coherent insights
ΓΆΒ ΒΆ Consumer & shopper empathy and passion
ΓΆΒ ΒΆ Some experience with Retail preferred
ΓΆΒ ΒΆ Strong collaboration & influence skills
ΓΆΒ ΒΆ Compelling story telling
ΓΆΒ ΒΆ Comfortable with ambiguity, flexible
ΓΆΒ ΒΆ Creative, curious, passionate, energetic
ΓΆΒ ΒΆ Must be willing and able to travel 20% of the time
PepsiCo is an equal opportunity employer and gives consideration for employment to qualified applicants without regard to race, color, religion, sex, national origin, disability or protected veteran status.
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