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Marketing Director

Company Name:
Arca24.com
Salary period: Annual
Position Summary:
Lead strategic marketing initiatives focused on the retirement plan market. Provide strategic and tactical direction for Transamerica Retirement Solutions' marketing and service development. In support of Transamerica's products and services, use classic marketing skills to develop retirement plan sponsor and financial advisor marketing strategies and collateral to meet goals and establish and maintain Transamerica's brand image. This individual will work closely with Transamerica's senior executives, sales and service departments.
Primary Duties and Responsibilities:
ΓΆΒ ΒΆ Develop and oversee production of all types of marketing collateral - with a particular emphasis on electronic delivery solutions - for plan sponsors and financial advisors, ensuring that all marketing material is accurate in content and consistent with the company's positioning.
ΓΆΒ ΒΆ Manage direct marketing/mass email efforts to sponsors, advisors, and/or prospects. Monitor and measure success and identify ongoing improvement opportunities.
ΓΆΒ ΒΆ Remain current on changes with legal, regulatory, economic, competitive and technology requirements.
ΓΆΒ ΒΆ Interface with Transamerica's sales, service and product leaders to facilitate the sales process and client retention.
ΓΆΒ ΒΆ Help manage third-party relationships with agencies or vendors as needed.
Required Qualifications:
ΓΆΒ ΒΆ 10 years of experience in developing and implementing marketing and sales strategies for investments or defined contribution/defined benefit retirement plans.
ΓΆΒ ΒΆ Ability to think strategically and execute tactically.
ΓΆΒ ΒΆ Client-focused and team-oriented. Proven experience managing and leading a team (although this position has no direct reports, the ability to lead and manage a cross-functional project team is critical).
ΓΆΒ ΒΆ Social/new media/web development experience required.
ΓΆΒ ΒΆ Excellent written and verbal communication skills.
ΓΆΒ ΒΆ Ability to manage multiple priorities and produce results within tight timeframes.

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